Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.
1. Pick the right colors.
When choosing colors for your website, you shouldn’t simply pick your favorite. Instead, you need to consider the emotions each color will convey and if that emotion matches your brand. It's commonly believed that certain colors affect the way we feel about a business, including whether we decide to make a purchase.
The color blue, for example, is thought to evoke feelings of trust, strength and dependability, which is why companies like Dell, Ford and American Express use it. On the other hand, companies like Lego, Nintendo and YouTube chose red because it tends to evoke excitement and youthfulness.
So consider what your website's colors