We already have enough quotes on how wise men learn from the mistakes of others. It is time that we put into practice and find out what are the common web designing mistakes web development companies make and how can you avoid those.
But before we begin with the mistakes, let’s first acknowledge that the goal of a website is not just to give a platform to buy and sell, but also peddle visitors to learn more about the company and create a recall value.
From both the perspective, web design plays a crucial role. The key approach of any web application development company should be to ensure that any design element does not conflict with users’ journey.
“Any design element, which favor a particular feature must only perpetuate the objective of that feature, and not meddle with users’ experience.”
It is essential that web designers, business owner, and website development company work in coordination and harmony to create designs that maximizes conversion rates rather than designs that look good.
Often, companies fall for attractive web designs or miss the important considerations that leads to poor website performance.
Here is the list of common mistakes they make.
Top 5 Common Web Design Mistakes That Your Business Must Avoid
Below we have outlined 5 commonly made web design mistakes. Knowing these mistakes is a crucial step towards avoiding and then fixing the mistakes in website design.
Let’s take a look at those mistakes.
1. Too Much Information
In some websites, too much information is provided in too little space. Website owners feel an urge to inform about their range of products and services, their vision and policy, there team and capabilities in a go as they don’t want to miss a chance to display their competencies to visitors.
But the problem is visitors form their opinion in just 0.9 seconds, and if in such a short time span, they didn’t find what they are looking for, chances are they move to the next website.
In a research conducted by Nielsen Norman Group, it’s been revealed that only 16% of users read the text by word whereas 79% of test users only scanned the website. The best way to provide information on the website is to use scannable text, heading, bullets, and just one idea in one paragraph.
2. Too Little Information
Although, minimal design is the hottest trend today, it does not mean that websites have to be extremely cryptic and ambiguous in nature.
Providing relevant information in each page is key to web design success. It means you have to ensure that if a visitor has landed on a particular page, it gets clear information for what he is looking for.
For example, if the visitor has landed on the product page, make sure that specific information related to the product is available to them. Besides, they must be provided with the features to easily navigate through other pages if they wish to seek more information.
3. Lack of Responsive Design
Today, more than 40% of searches are conducted on Smartphones and so it is essential to have a website that properly display the content on those devices. Now that Google has started penalizing non-responsive sites, businesses have no choice other than to make their site responsive. Here are a few measures you can take to create a responsive web design:
- Testing third-party code as even adding APIs for the sites can increase the load time.
- Using the appropriate screen icon size, suitable for multiple devices
- Making plans for negative space, rather than simply putting unnecessary icons
According to Google, the slower the site, the higher is the bounce rate. The tech-giant suggests that a website should not take more than 3 seconds to load if it wants to keep their visitor on the page.
As responsive web design facilitates better user experience, companies need to spend more time fixing the issues related to slow responsiveness.
4. Poor Typography
To maintain the cognitive fluency, website owners should avoid using an unclear, messy fonts. As reading habits of people are changing, using cursive fonts, symbols, and hand-drawn scripts can create confusion, increase the cognitive load and reduce understanding.
Other elements of typography are kerning, tracking, and leading. Kerning refers to the space between two characters and tracking applies to the space between two words or phrases. Leading refers to spaces in between the lines.
While website designing, a web designer needs to take care of all the aspects of typography to ensure that a visitor can easily understand the information.
5. Usability Mistakes
When visitors land on a particular website, they have some specific questions in the mind. A website owner must ensure that all the specific questions that the visitors may have are answered carefully. Some of those questions might be related to:
- Price of the products or services
- Contact information
- Shipping policy
- Competitive advantage
You should be ready with all the answers related to the questions, so that visitors can build up trust on you and proceed with the next step confidently.